To be a globally recognized supplier of well engineered small D.C. motor systems which offer exceptional value to build lasting relationships with our customers and stake-holders by being responsive and performance driven.

Winning customer appreciation

We derive satisfaction from fulfilling the expectations of our customers and stake holders, both external and internal. All our actions are guided by our desire to earn the appreciation and admiration of our customers.

Commitment to results

Building a world class company requires intense commitment and involvement. We believe that only superior efforts and results that create value for the customers, the company and the society can enable us to grow.

Trust and equality

We respect the contribution of each individual and use trust as a basis of our interactions with our customers, suppliers and colleagues. Our work practices and communications support mutual co-operation and offer employees as much choice, freedom, and fun as possible without damaging the company or other people.

Create value and grow

We actively work towards our goal of creating a world class company though our imagination and curiosity to generate new ideas for eliminating non value adding activities. We believe in benchmarking our processes and technology against the best in the world to help us in our process of continual improvement. 

Innovation and new ideas

We are curious to learn new concepts to generate new ideas and innovations and believe that we can move ahead only by actively discarding outdated thoughts and `established’ approaches. We are excited by change and use it as a challenge for creating new opportunities.